|B BUS (MGT and FIN)||Core|
|B BUS (Accg)||Elective|
The subject investigates the role of strategic management from a comprehensive collection of ongoing activities and processes that organisations use to systematically coordinate and align resources throughout an organisation. It examines the nature of organisational objectives, capabilities and strategies, an in particular, the role of corporate and business strategies as determinants of superior performance. Topics include evaluating the strategic environment, industry and competitive analysis, formulating mission and setting objectives, strategy selection and implementation, and strategic control. Also considered are corporate social responsibility and environmental and sustainable strategies.