BUS104 Introduction to Marketing

Overview

B BUS (Accg) Core
B BUS (MGT and FIN) Core
Dip Accg Core
Dip Mgt Core

The subject gives an introduction to marketing through consumer behaviour, marketing research, product planning, promotion planning including the use of digital media, distribution planning, product and service pricing. Cultural, ethical, sustainable and social implications for marketing strategies are examined.

Prerequisites

BUS100 Professional Business Skills