Ardalan holds a PhD. in Business (Marketing & Management: Strategy, Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at several universities. His main expertise and research are in the fields of strategy (business & marketing strategies), entrepreneurship, innovation management, brand management, creativity & design thinking, NPD, IMC, CB, international/global business, & HRM.
Ardalan’s recent research ranks in his fields of expertise place him among the top worldwide researchers, and most recently, his research ranked 77th worldwide among researchers in “Innovative Product Design and Consumer Engagement” fields (Scival, 2025). Ardalan’s work bridges innovative product/service design and consumer engagement, relationship marketing and supply chain governance, organizational change dynamics, advertising, and creative design-thinking frameworks. His research profile combines international collaboration with strategic focus on emerging areas at the intersection of business strategy, consumer-centered innovation management, and organizational transformation.
Besides academia, he has worked for more than 15 years in marketing roles for companies and organizations. Ardalan is also a member of Product Development & Management Association (PDMA), Australian Innovation Management Institute (AIMI), Australian Marketing Institute (AMI) (Certified Practicing Marketer), Australian Institute of Management (AIM), Design Institute of Australia (DIA), Innovation Hub of UNSW, and CREATE Center of The University of Sydney.

https://scholar.google.com/citations?hl=en&user=d6cm6BMAAAAJ&view_op=list_works&sortby=pubdate

https://www.unsw.edu.au/staff/ardalan-sameti