Brief Bio
I am Dr. Fazla Rabby, a dedicated academic professional with a strong background in designing and delivering educational activities, evaluating student progress, and contributing to curriculum development. My leadership abilities are demonstrated through managing relationships with stakeholders, developing business strategies, and overseeing human resources. My academic journey is supported by an extensive educational background, including a PhD and multiple advanced diplomas in management, marketing, and information systems.
In addition to my academic career, I have held significant roles in sales and marketing, showcasing my versatility and business acumen. I have excelled in client relationship management, team leadership, and strategic planning, contributing to various business initiatives. My research and presentation skills are evidenced by numerous publications and conference presentations on topics such as blockchain technology, digital marketing, artificial intelligence, and consumer behavior. My upcoming projects include editing books on industry innovation, the metaverse, and AI algorithms in education, further solidifying my impact in academia.
Publications
Rabby, F., Chimhundu, R. and Hassan, R., 2022. Blockchain technology transforms digital marketing by growing consumer trust. Transformations Through Blockchain Technology: The New Digital Revolution, pp.265-289. Rabby, F., Chimhundu, R. and Hassan, R., 2021. Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research. Academy of marketing studies journal, 25(5), pp.1-7. Rabby, F., Chimhundu, R. and Hassan, R., 2022. Digital Transformation in Real Estate Marketing: A Review. Big Data: A Road Map for Successful Digital Marketing, 39. Rabby, F., Chimhundu, R. and Hassan, R., 2021. The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour–a review. Journal of Tianjin University Science and Technology, 54(8), pp.13-32. Rabby, F., Chimhundu, R. and Hassan, R., 2022. Blockchain-Enabled Trust Management for Digital Marketing in the Industry 4.0 Era. In Advances in Blockchain Technology for Cyber Physical Systems (pp. 303-321). Cham: Springer International Publishing.