Overview
| B BUS (Accg) | Core | |
| B BUS (MGT and FIN) | Core | |
| Dip Acct | Core | |
| Dip Mgt | Core |
The subject gives an introduction to marketing through consumer behaviour, marketing research, product planning, promotion planning including the use of digital media, distribution planning, product and service pricing. Cultural, ethical, sustainable and social implications for marketing strategies are examined.
