Dr. Gong SUN
Lecturer
Teaching Areas Human Centred Design
School/Department: Business and Management
Qualifications: Bachelor of Science; Master of Management; PhD in Business
Research Areas Cross-Cultural Management; International Marketing; International Business; Consumer Behaviour
Brief Bio
Gong Sun was an Associate Professor in Business School, Changshu Institute of Technology, China. His research interest includes cross-cultural management, international marketing and consumer behaviour. His work has been published in top-tier journals such as Journal of Business Ethics, Journal of Business Research, International Marketing Review, International Journal of Market Research, and International Journal of Consumer Studies. Gong Sun serves as an Associate Editor in Journal of Consumer Behaviour. He has also guest-edited special issues on Frontiers in Psychology and China Economic Review.
Publications
  • Sun, G., D’Alessandro, S., Johnson, L.W., & Winzar, H. 2014. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research. International Marketing Review, 31(4): 338-362.
  • Li, J., Sun, G., & Cheng, Z. 2017. The influence of political skill on salesperson’ work outcomes: A relational perspective. Journal of Business Ethics, 141(3): 551-562.
  • Sun, G., Sun, R., Li, J., Wang, W., & Johnson, L.W. 2022. Consumers’ trust propensity and continuous use intention toward the sharing economy: A moderated mediation model. Journal of Consumer Behaviour, 21(4): 971-879.

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