Dr. Zaira Adnan
Lecturer
Teaching Areas Business Finance, Hospitality Management, Corporate Responsibility in Hospitality, Project Management
School/Department: Business and Management
Qualifications: PhD (Western Sydney University Australia)
Research Areas 
  • Productivity
  • Foreign Direct Investment
  • Total Factor Productivity Growth
  • Macroeconomic policy
  • Trade Policy
  • Sustainability in Tourism
  • Sustainability Education
  • Brief Bio
    Dr Zaira Adnan has a PhD in Economics from Western Sydney University, Australia where her research focused on productivity growth through FDI and trade in developing economies especially South Asia. She has been working as a casual lecturer at Western Sydney University and Southern Academy of Higher Education. She has seven years of experience teaching various economics, finance, hospitality and management subjects including Corporate Financial Management, Introduction to Hospitality, CSR in Hospitality Industry, Macroeconomic Models and Theories, Trade Policy, Globalisation and International Trade, and International Business. Her recent research interests centre on sustainability in the hospitality and tourism sectors, with a specific emphasis on the integration of the United Nations Sustainable Development Goals (SDGs) into business and management education.
    Publications
  • Adnan, Z., Chowdhury, M. and Mallik, G., 2020. Determinants of total factor productivity in Pakistan: a time series analysis using ARDL approach. International Review of Applied Economics, 34(6), pp.807-820
  • Adnan, Z., Chowdhury, M. and Mallik, G., 2019. Foreign direct investment and total factor productivity in South Asia. Theoretical & Applied Economics, 2(2).
  • Mahmood, F. and Adnan, Z., 2025. Estimation and forecasting of the economic cost of diabetes and productivity loss. Communications in Statistics: Case Studies, Data Analysis and Applications, 11(4), pp.475-494.
  • Adnan, Z. and Ahmed, S.M., 2025. SUSTAINABLE TOURISM IN THAILAND A POLICY-BASED EVALUATION OF CARBON FOOTPRINT REDUCTION. Scientific Culture, 11(4).