Dr. Fariha is a distinguished scholar and expert in the fields of Business and Management. Bolstered by a strong academic foundation comprising bachelor's and master's degrees with distinction, she has persistently strived to be recognized for her exceptional academic achievements. Her scholarly trajectory advanced with the attainment of a Master of Business Administration (MBA) with dual specializations in Strategic and Healthcare Management. This culminated in a PhD in Management. Throughout her academic career, Dr. Fariha has garnered prestigious accolades, including international doctoral fellowships and scholarships, reflecting her exceptional scholarly aptitude. She is the inventor of the Motivational and Normative Technology Adoption Model (MNTA model), an intellectual property that enriches the understanding of technology adoption dynamics.
Beyond academia, she actively engages in professional activities, holding certifications such as Project Management Professional (PMP®) by the Project Management Institute (PMI), USA. As a principal investigator, she led funded research projects, notably in blockchain technology, showcasing her commitment to innovation and impactful research. Her leadership extends to teaching, where she fosters inclusivity and experiential learning, preparing students for real-world challenges and consistently earning high teaching evaluations. Besides, she serves as a reviewer for scientific journals, contributing her expertise to upholding academic standards.
Dr. Fariha's research portfolio spans multidisciplinary methodologies, enriching scholarly discourse with nuanced insights. Her contributions to the field of business and management are reflected in publications and conference proceedings. With a keen interest in addressing societal issues, her research embodies rigorous inquiry and scholarly rigour. As an educator, she epitomizes academic excellence, innovation, and dedication to student success.